Make48

MAKE48 is an exciting look at the entire invention process from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, make a prototype and pitch it - all in just 48 hours. In the first four episodes, the viewer is immersed in the action as the invention process unfolds. With the constant pressure of the 'ticking clock,' the teams brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry-savvy judges. Industry A-listers roam the competition floor and give advice on all facets of product design and development, and a panel of industry experts weigh in on the prototype's function and marketability. At the end of the second day, the field will be narrowed down to just three teams who advance on the path to market. Judges include: buyers from the home shopping channel QVC, Squatty Potty's Judy Edwards (a Shark Tank mega-success), and Wet and Forget's Adam Smith. In episode five, the prototype judging begins and only three inventions are chosen to move on to episode six, 'The Road to Marketplace,' where they are fine-tuned, tested, and re-engineered by national design firms. Then, in episode seven, the top three teams are paired with national creative marketing firms to dive into the world of marketing, creative strategy, crowd- funding, product video production and brand strategy. Episode eight is the finale, where the product developers present the final design along with manufacturing and marketing plans to an industry panel and crowd-funding experts at Indiegogo. The product crowdfunding campaigns are launched on Indiegogo to promote the product and gain critical consumer feedback in advance of the actual retail launch. The finale ends with the final outcome of the three new products heading to market.

Upcoming Episodes

Episode #102

Wednesday, Jun 19 at 10:30 am on Create

Episode #103

Sunday, Jun 23 at 10:30 am on Create

Episode #104

Wednesday, Jun 26 at 10:30 am on Create

Episode #105

Sunday, Jun 30 at 10:30 am on Create

Episode #106

Wednesday, Jul 3 at 10:30 am on Create

Episode #107

Sunday, Jul 7 at 10:30 am on Create

Episode #108

Wednesday, Jul 10 at 10:30 am on Create

Episode #201

Sunday, Jul 14 at 10:30 am on Create

Episode #202

Wednesday, Jul 17 at 10:30 am on Create

Episode #203

Sunday, Jul 21 at 10:30 am on Create

Episode #204

Wednesday, Jul 24 at 10:30 am on Create

Episode #205

Sunday, Jul 28 at 10:30 am on Create

Episode #206

Wednesday, Jul 31 at 10:30 am on Create

Series Links

Series Support

Funding for Make48 is provided in part by: