Alabama Public Television Audience Profile

• Live upscale lifestyles
  
  
• Are more likely to have a college education
  
  
• 100 percent more likely to own tax exempt funds
  
  
• 60 percent more likely to own money market funds
  
  
• 64 percent more likely to invest in mutual funds
  
  
• 42 percent more likely to own stock
  
  
• Are active in their communities
  
  
• 55 percent more likely to have written to an elected official about an issue
  
  
• 60 percent more likely to have addressed a public meeting
  
  
• Find public television more interesting, informative, educational and stimulating than either cable or network television.
  
  
• Total weekly households on APT 1.6 Million
  
  
• Total weekly viewers watching APT 2.3 Million
  

Reach this select group by selecting a program to sponsor.