Alabama Public Television Audience Profile

Live Upscale Lifestyles
Are more likely to have a college education
100 percent more likely to own tax exempt funds
60 percent more likely to own money market funds
64 percent more likely to invest in mutual funds
42 percent more likely to own stock
Are active in their communities
55 percent more likely to have written to an elected official about an issue
60 percent more likely to have addressed a public meeting
Find public television more interesting, informative, educational and stimulating than either cable or network television
Total weekly households on APT: 1.6 million
Total weekly viewers watching APT: 2.3 million