America's finest chefs showcase their seafood-preparation skills in THE GREAT AMERICAN SEAFOOD COOK-OFF III. In 2010, 14 accomplished and up-and-coming chefs from throughout the United States gathered in New Orleans to compete in the Great American Seafood Cook-Off. The event emphasizes the importance of cooking with local, domestic seafood and encourages the use of products from sustainable fisheries. The contest gave the chefs one hour to prepare a domestic-seafood dish that reflected the cuisine of their home state. Then, judges representing the upper echelon of the culinary arts, including 2009 Cook-Off winner Chef Tory McPhail, sampled the results and crowned the next 'King of American Seafood.'