Underwriting Call the Midwife on Alabama Public Television


This intimate, funny and true-to-life series, based on the memoirs of Jennifer Worth, tells colorful stories of midwifery and families in London's East End in the 1950s. Follow Jenny Lee, a young woman raised in the wealthy English countryside, as she goes to work in the poorest area of the city.


VP Funds

Tuesday, May 21 at 2:00 am $50 N/A $75
Sunday, May 19 at 7:00 pm $200 $150 $300
Tuesday, May 14 at 1:30 am $50 N/A $75
Sunday, May 12 at 7:00 pm $200 $150 $300
Wednesday, May 8 at 2:00 am $50 N/A $75
Tuesday, May 7 at 1:00 am $50 N/A $75
Sunday, May 5 at 7:00 pm $200 $150 $300
Tuesday, April 30 at 1:00 am $50 N/A $75
Sunday, April 28 at 7:00 pm $200 $150 $300

ROS: Run of Schedule
Your message will air within this time period, but not at a specified time/location.

Your message will air before or after a specified program.

Corporate Sponsor
Your message will air at the start of a specified program. ($2500 minimum spend.)


Requires a minimum annual contract, rate not available for Alabama Public Television produced specials.

Your message can be :15 seconds in length. If you would like to air a :30 second message, please double the price shown, or for a minimal annual contract of $25,000 or more--please simply add an additional 50%. For example:

  :15 Length :30 Length or :30 Length with Minimum Contract of ($25,000)
Primetime $300 $600 $450  
Daytime (Mon-Fri) $200 $400 $300  
Weekend Morning (Sat & Sun) $100 $200 $150  
Weekend Daytime (Sat & Sun) $200 $400 $300  

For specific program sponsorship positions, rate may be negotiable with a 52 week contract commitment.

Non Profits
APT offers a non-profit discount to 501(c)3 organizations. You can see a complete non-profit rate sheet here.

Request Rates and Information for this Program or call (800) 239-5233 Ext. 151.