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Alabama Public Television
Audience Profile

  • Live Upscale Lifestyles
  • Are more likely to have a college education
  • 100 percent more likely to own tax exempt funds
  • 60 percent more likely to own money market funds
  • 64 percent more likely to invest in mutual funds
  • 42 percent more likely to own stock
  • Are active in their communities
  • 55 percent more likely to have written to an elected official about an issue
  • 60 percent more likely to have addressed a public meeting
  • Find public television more interesting, informative, educational and stimulating than either cable or network television
  • Total weekly households on APT: 1.6 million
  • Total weekly viewers watching APT: 2.3 million

Reach this select group by selecting a program to sponsor.



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