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FACTS ABOUT PUBLIC BROADCASTING
Americans consider PBS the nation’s most trusted institution among nationally known organizations.[i]
The core values listeners attach to public radio include lifelong learning, substance, curiosity, credibility, accuracy, honesty, purpose, authenticity, intimacy, and the importance of civil discourse.[ii]
Public broadcasting’s viewers and listeners find value in its educational programming, ‘unbiased’ and ‘unfiltered’ information, and deeper reporting on important issues.[iii]
Public television has been delivering quality research-based content to young learners for more than 35 years.
Public television stations have a long history of working with universities. 68% of stations have established partnerships with local universities. [iv]
95% of public television stations offer educational programs or learning activities to their local communities.
85% of public television stations offer educational content aligned to local, state, or national education standards.[v]
Worth Magazine and Consumers Digest cite NPR as a leading U.S. nonprofit charity because of its program spending efficiency, high level of private support, and outstanding public service.[vi]
On average, public radio stations (including NPR Member stations) receive the largest percentage of their revenue (34%) from listener support.[vii]
73 million people in almost 46 million households watch public television during an average week.viii
Most American households (63%) and nearly 125 million people tune into public television in a month.[viii]
There are more than 860 independently operated, noncommercial public radio stations in the U.S.[ix]
“Morning Edition” and “All Things Considered,” NPR’s morning and evening news programs, are the second and fourth most listened to shows in the country.[x]
“Morning Edition” draws nearly 13 million listeners – more than 12 times the circulation of the New York Times.[xi]
[i] Results from a February 2007 survey commissioned by PBS. Roper Public Affairs & Media independently administered the annual telephone survey to 1,002 adults between the ages of 25 to 75 during February 1-25, 2007. To maintain objectivity throughout the survey, the questionnaire did not identify PBS as the sponsor, and wherever PBS and other media, organizations or services were evaluated together, a questioning randomization process was employed to ensure that both PBS and its competitors in a given category were treated equally in terms of positioning for any particular question. Moreover, any questions asked about PBS only were asked at the end of the survey, after the comparison questions were completed.
[ii] Results from a 2004 PRPD core values project. Studies were conducted over four years to explore the core values of public radio’s most popular programs.
[iii] Focus groups conducted by Edison Media Research from August 29th to October 9th 2006. Ten focus groups were conducted in five cities: Morristown, NJ; San Antonio, TX; Kansas City, MO; San Francisco, CA; and Augusta, GA.
[iv] CPB January 2008 Research Findings
[v] CPB January 2008 Research Findings
[vi]http://www.npr.org/about/privatesupport.html
[viii] http://www.pbs.org/aboutpbs/aboutpbs_corp.html
[ix]http://www.npr.org/about/
[xi] http://www.npr.org/templates/story/story.php?storyId=3
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