Alabama Public Television Mission, Vision, Values, and Diversity Statement

MISSION
Each of us is born with a natural desire to learn. We seek to explore our world and to understand life and the people around us. Alabama Public Television is a center of discovery for people of all ages. We motivate children to learn, empower students and teachers to succeed, and provide a lifelong path to knowledge.

VISION
Alabama Public Television, through our unique programs, services and technologies, will empower people to discover their world, broaden their horizons, and become active participants in shaping the future.

VALUES
We at Alabama Public Television are committed to the values of honesty, fairness, civility and ethics in our programming and our everyday interaction with viewers, volunteers, co-workers, funding partners, and the community at large.

DIVERSITY STATEMENT
The key to Alabama Public Television’s successful implementation of its mission, vision and values lies in exhibiting an environment that recognizes diversity as an advantage in the workplace.  Diverse perspectives breathe new life into business and the personal lives of employees while strengthening the organization to reach higher goals.  

APT believes that diversity considerations are much broader than race and gender. Diversity also includes disability, religious belief, age, culture, sexual orientation, physicality, education, and socioeconomic status.  Embracing diversity is important for every member of the organization.  By understanding and celebrating differences, APT demonstrates its commitment to treat everyone with fairness and respect – a reassuring quality for the employee and audience alike.